Latona's has a rating of 4.7 stars from 89 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Latona's most frequently mention ryan lane, whole process, and fair price. Latona's ranks 19th among Real Estate sites.
It was my first time selling a business and I'm very happy that I've chosen Latonas. I worked with Adam and he was very helpful. He replied to all my emails very fast, even during the weekends. In around 1-2 weeks after putting my business for sale I had my first call with a potential buyer who actually at the end bought my business. The whole process of selling my business took a little more than 2 months, because once the buyer gives you an offer, then he/she has to go through due diligence process (2 weeks in my case) and then writing a contract (3 weeks in my case). This was a very stressful period of time for me, but support from Adam was very helpful and his communication with the buyer was crucial that the closing at the end actually happened. If you are looking to sell your online business, then you can't go wrong with Latonas and try to get Adam as your broker.
Bought a niche site that selling between $125,000 - $150,000. My broker was originally Salvador Vassallo, then Ryan Lane. The seller's name is Vinod Kumar, from India. Phone number (probably fake): +91 95996 78931. Latona's says the site generates about $5,000 - 7,000 a month. Long story short, I followed my practice of having an inspection period of 10 days. But, it was close to year-end, so everyone - the broker, the seller, and the Escrow.com agent wanted to close as soon as they could. I have pushed back and didn't close on Christmas in 2019 like we have planned. During the process, I have received some fake customers inquiries about banner ads, so everything seemed normal. Some even emailed me asking how to pay me. Taking a leap of faith, I have released the escrow 100% as promised in exchange for the negotiated price. It didn't take long for all customers to disappear. Some customers even paid without sending me their banner ad image to be uploaded to the site. I guess the seller got what he wanted, and he no longer has to have fake customers approaching or paying me. Bottonline: Latona's don't sell money-making businesses. At least, they haven't in my case. Advice #1. Next time you look at a Latona's listing, assume everything is fake and that the Latona's haven't done anything at all to validate the seller's profile, contact, financial information, anything at all. Advice #2. When you see a seemingly good site / business from India, either just run away or do more background checks than necessary. They are capable of fabricating 5-year worth of customer record in PayPal, though many duplicated. Advice #3. Either prepare how you will execute on legal actions or don't bother. Be prepared that brokers and sellers are ready to ignore any legal clauses. They will do anything and agree to everything you say to get you release the funding. Then, forget about warranty. They will be gone along with the money. Why I write this review: I thought of just accepting this as a reality without saying anything about it because I am obviously most responsible for this fiasco. And, instead of crying about this, I would rather make this work with what's left in the site (of course, we are talking about a high ROI vs. a single-digit ROI case). So this review is more about others. I want to share my experience with people dealing with brokers and assets from owners from India. This is obviously just my experience.
It was my first time selling a business and I'm very happy that I've chosen Latonas. I worked with Adam and he was very helpful. He replied to all my emails very fast, even during the weekends. In around 1-2 weeks after putting my business for sale I had my first call with a potential buyer who actually at the end bought my business. The whole process of selling my business took a little more than 2 months, because once the buyer gives you an offer, then he/she has to go through due diligence process (2 weeks in my case) and then writing a contract (3 weeks in my case). This was a very stressful period of time for me, but support from Adam was very helpful and his communication with the buyer was crucial that the closing at the end actually happened. If you are looking to sell your online business, then you can't go wrong with Latonas and try to get Adam as your broker.
I recently purchased a business that was listed with Latona's and throughout the entire process, Adam Beebe was fantastic to work with. Him and the entire Latonas team were very responsive and willing to jump in and help with any questions. The information provided by Latonas is above the industry standards when reviewing businesses for sale and their overall process is very streamlined and effective. Once the purchase was complete, the owner of Latonas even scheduled a call with me to ask how things went. I found this to be a very nice touch and shows how much this company truly cares about both buyers and sellers and is doing their part to make the SMB space great. I will definitely use Latonas again!
Tip for consumers:
Do not be shy, Latonas is great, very responsive and can help you with many questions, even unrelated to the business listing.
Products used:
Business brokerage services. Latonas had a listing for a website for sale and I was the buyer.
They represented both sides of the agreement very well and had the overall best interest of everyone invovled.
I have nothing but great things to say about Latona and more importantly Adam Beebe. He's a true professional and was always there for me during the whole process. His communication and prompt responses is second to none and he's always willing to go above and beyond to help someone. Thank you so much for your help Adam and assisting me with my first exit! More to come :)
I have been so pleased to work with Latonas on selling my crypto business. Latona's has been in business for over 15 years and has a great reputation.
Latona's is the best place to go if you want to buy or sell your business. Not to forget, Adam Beebe is a true professional and was always there for me during the whole process, he's always willing to go above and beyond to help you getting things done properly.
Tip for consumers:
Find Adam Beebe
Products used:
Sell Business
Latona's guided us to sell our internet domain name. It brought about a good valuation and helped us find a buyer for it. Throughout the transaction, an executive from Latona's, Adam Beedle was at hand to handle every query, set up the payment system and inform us when milestone steps were reached. Once the payment was made to an escrow account, he guided us through the rest of the documentation to ensure that the domain reached the buyer and payment reached our account. I have no hesitation in recommending Latona's services- Mohammed Ahmedullah, Director, Digitalwriters Media Pvt. Ltd.
Products used:
Domain name sale. Latona's acted as the broker who mediated the sale
Bought a niche site that selling between $125,000 - $150,000. My broker was originally Salvador Vassallo, then Ryan Lane. The seller's name is Vinod Kumar, from India. Phone number (probably fake): +91 ******* *******.
Latona's says the site generates about $5,000 - 7,000 a month. Long story short, I followed my practice of having an inspection period of 10 days. But, it was close to year-end, so everyone - the broker, the seller, and the Escrow.com agent wanted to close as soon as they could. I have pushed back and didn't close on Christmas in 2019 like we have planned.
During the process, I have received some fake customers inquiries about banner ads, so everything seemed normal. Some even emailed me asking how to pay me.
Taking a leap of faith, I have released the escrow 100% as promised in exchange for the negotiated price. It didn't take long for all customers to disappear. Some customers even paid without sending me their banner ad image to be uploaded to the site.
I guess the seller got what he wanted, and he no longer has to have fake customers approaching or paying me.
Bottonline: Latona's don't sell money-making businesses. At least, they haven't in my case.
Advice #1. Next time you look at a Latona's listing, assume everything is fake and that the Latona's haven't done anything at all to validate the seller's profile, contact, financial information, anything at all.
Advice #2. When you see a seemingly good site / business from India, either just run away or do more background checks than necessary. They are capable of fabricating 5-year worth of customer record in PayPal, though many duplicated.
Advice #3. Either prepare how you will execute on legal actions or don't bother. Be prepared that brokers and sellers are ready to ignore any legal clauses. They will do anything and agree to everything you say to get you release the funding. Then, forget about warranty. They will be gone along with the money.
Why I write this review:
I thought of just accepting this as a reality without saying anything about it because I am obviously most responsible for this fiasco. And, instead of crying about this, I would rather make this work with what's left in the site (of course, we are talking about a high ROI vs. a single-digit ROI case).
So this review is more about others. I want to share my experience with people dealing with brokers and assets from owners from India. This is obviously just my experience.
Tip for consumers:
Assume all listings from a broker is unvalidated, if not fake, and that the brokers haven't done anything at all to validate the seller's profile, contact, financial information, anything at all.
Products used:
A niche site targeting the international community with over 40% traffic from the US.
I purchased a niche business that included seller accounts on Amazon, Walmart, Ebay, and also it's own online storefront. Adam did great at communicating with both myself and the seller. He eased concerns with confidence through experience and went the extra mile to provide me with direct contact from a previous client that sold a business similar to the one I was purchasing. Thank you Adam, great job!
I had a fantastic experience with Latona's and Chip! From his initial contact, many years before we were ready to sell, all the way to the close, Chip was great! My wife & I were selling our 21+ year business that we built from scratch. It was our baby, our family and Chip truly listened to our needs and wishes and the specifics of our business and what gave it value, not just the numbers like most other brokers. From pricing and how we positioned and pitched it, to the importance of finding the "right" buyer, Chip was there for us, he got it. He stuck with us, through an initial buyer (a good offer) that we chose to walk away from, until we found the right buyer and got a great price! I can give Chip & Latona's my highest recommendation!
I have purchased two businesses and sold one through Latona's. Adam Beebe was our advisor in both transactions. We have found Latona's team and especially Adam quite supportive and professional throughout the selling and buying process. A few times it felt like deals were not moving ahead but Latona's experienced team brought both of the transactions on track after successfully negotiating with both parties i. E. seller and buyer. My business was under offer within a week and sold after first due diligence. Thanks to Latona's.
I bought my first store with Latona's in July 2021. Both Adam Beebe and Ryan Lane were very helpful in providing all the relevant information and making the transaction fast and seamless. To anyone considering giving Latona's a shot, I 100% recommend it.
I recently purchased a website brokered by Adam Beebe. Email contact was always swift, at any moment of the day, as well as in the weekends. I've got nothing bad to say about Adam.
One thing that surprised me though was the lack of processes put in place by Latona's. In particular transfer of website files, domains, and accounts related to the business.
This was the first time purchasing a website like this, but I assumed that's what a brokers for. The seller and I had to do this all by ourselves, which makes me wonder what the benefit of working with a brokerage firm is... They basically just sent emails back and forth between buyer and seller.
If I was the seller it might have been a different story though, and I do realise brokers mainly work for the sellers benefit, which is fair enough.
Great professionals, great experience. I worked with Ryan, one of Latona's brokers, who sent me reliable qualified buyers and get my business sold. I will definately be using him again. I highly recommend Latona's.
I got an email with the subject: "Buyers Interested in Your White Rabbit Press Business". After setting up a phone call the Latona rep admitted that they weren't aware of any buyers who were actually interested in our business. It was just a cold email aimed at getting me to list my site on their marketplace. Waste of my time.
Good experience working with Adam Beebe and the team at Latonas. This was my second purchase using them and both have been very smooth. Seller in the transaction was also good to work with. Quality of domains and businesses for sale are higher quality than many of the other sites out there.
Products used:
Buyer broker services
Highly recommend Latona's for selling your ecommerce website. I had mine listed before with Flippa and Shopify Exchange, but Donna and co at Latona's were the ones to find me the deal I was looking for.
Tip for consumers:
Donna is the best :)
Products used:
They are master e-commerce site brokers.
Adam Beebe, our broker, was remarkable in that he found a buyer in the middle of a pandemic, stayed on top each step in the process, and was in fact critical in finding some information, without which, we would have had to entirely restructure the purchase agreement and the purchase process itself. Thanks Adam
Wanted to take the time to post a review about the exceptional work that the Latona's team accomplished for me last week. I listed a domain name for sale, and within days we were engaged with numerous potential buyers. The site sold within a week, and wanted to let Rick know that both Donna Byers and Adam Beebe are incredible to work with. I couldn't be happier with the quick results! If you are looking to acquire a revenue generating domain business, or if you have one to sell, I highly recommend their services. Fred.
Worked with Sal in order to sell my online Ecommerce business. Sal was such a genuine and great person to work with I was blown away by his advice and his knowledge in the space. Easy to communicate with and was there to answer every question along the way as this was a new venture for me. Will do business again! Thank you!
I worked with Adam Beebe on the sale of my business, I was impressed by his response time and follow through with the transaction. Even though I'm a small business, I never get like Adam cares less because of it. Latona's is more of a connect buyers and sellers than broker a transaction and watch closely the transfer and negotiations type of firm which was fine for me and the buyer.
Adam Beebe was great, the transaction was extremely easy. If you are looking to sell your business I 100% recommend using Adam as he is professional and efficient. Sold my business within 30 days.
Great company for fast and efficient sales with friendly brokers.
It was very pleasant for me to do business with them as well as with brokers.
I am extremely pleased to have worked with Ryan Lane at Latonas.com during the sale of my web business. Ryan went above and beyond to find the right buyer and get me a good price. He is professional and a true expert at what he does. I highly recommend Ryan and Latonas for selling any web property.
I felt like he was really invested in getting my business sold in a timely manner. Easy to communicate with and was there to answer every question along the way as this was a new venture for me. I didn't have high hopes that it would sell, but my Broker found the perfect buyer, exactly what I was looking for.
Real pros. I listed my business with Latanos and one of their brokers Ryan, worked very hard to get me qualified buyers. I felt like he was really invested in getting my business sold in a timely manner. I highly recommend them.
Ryan Lane was our broker and he worked very hard on our behalf. He made the process easy and stress free and got us exactly what we wanted. We had great communication and he always got back to us in a timely manner. He was great and easy to work with and I would recommend him to anyone. I will definitely work with him again in the future.
Latona's is a full-service web business broker. We specialize in selling websites that are cash flow positive. We offer free website valuations to potential sellers. If they choose to list with us, we take them through our entire process from the initial prospectus to the final contract negotiation and closing using a 3rd party escrow service.
Latona's in one form or another, has been around since the early 2000s but it was in 2009 that we made the commitment to focus exclusively on cash flow positive websites and web based businesses.
Previous to that, our founder, Rick Latona had focused primarily on the domain industry. When the financial crash hit in 2008/9 Rick quickly realized that in a down economy, cash flow is king so he shifted our mission and we've been steady and growing ever since.
Today we have one of the largest, if not the largest, newsletter subscriber base in the industry. When we get a listing, nearly everyone knows about it. We have a tremendous reach which is next to greatest asset. Our greatest asset is our team of exclusive dedicated brokers who hand hold clients through the process of buying or selling a business.