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on 8/26/18Basis is the brand. The ingredient is Nicotinamide Riboside something and you can get that direct from Amazon, cheaper. There is also another cheaper brand ChromaDex. Read here https://www.right-of-assembly.org/single-post/2018/05/20/Elysium-Health-One-Simple-Reason-to-Avoid-Basis
This is not just a regular vitamin supplement, this is a preparation made after lots of research and scientific investigation. I do feel there aren't any products which can be compared to this really!