Vanguard is in my mind the very best financial services company for 90% of Americans. The reason is that it's not a for-profit company owned by random equity holders, it is instead owned by its customers--that is if you buy shares in a Vanguard Fund instead of the profits from managing your money going to some equity holder on the NYSE, the profits go back into reducing your fees. For that reason, Vanguard index funds, and all products for that matter (ETFs, brokerage, IRA, Roth IRA etc.) are really the best deal around.