Below is personal (alas, objective enough) opinion born of close indepth study of the site, regarding the essence rather than the page design and navigation. To start with, the control of int'l tourism and travel is already an overcrowded idea with number of better realized projects. What undermines the TA is the proverbial "getting something for nothing" as the project's stuff has been levelling the argument where it hardly applies - to the contributors. While for many travelers it's fun to leave (an inapt/amateurish/superficial) comment on the experienced tourist enterprise - the option clearly makes way for abuse, for generated/biased/contrived ones. The corporate Russian site tripadvisor.ru is, for that matter, particularly conspicuous for some unlikely "opinions" (hailing Moscow eateries and hotels for no good reason)... not to mention the mis-spelt site address... Apparently, what is called for are genuine traveler impressions laid with intelligence. Honesty, conviction and, not least, imagery. If you will, a novelist/reporter approach would work to define those there opinions from the competition. As wisely put by one forumist, TA seem stuck too deep to break free which they'd love to. They are missing the heat for cooking the fish real crisp. They ban aspirations of a deserving contributor - mistaking the quality for quantity of reviews... which they unwisely encourage. No wonder those are hardly trusted nor memorable.