Forbes used to be an important source of business and finance insights... but its become increasingly trivial, unreliable, and irrelevant." David McClintick
Author Stewart Pinkerton spent 20 years as a writer and editor at 'Forbes.' His book purports to tell how Malcomb Forbes and his sons (mostly Steve) lost most of its financial assets through immense personal expenses and Steve's ($75 million) quixotic and bumbling presidential campaigns, combined with poor business decisions/leadership. Unfortunately, Pinkerton accomplishes his goal only to a limited extent - probably largely due to the Forbes empire having been a non-public entity until recently.