They have cheap clothes at cheap prices. If that is what you want or can afford then this is your store. I definitely feel uncomfortable in the setting of the store. It feels like a bargain basement environment with ugly not made well clothes laying all around. Their new ad campaign is an in your face mixed race couple. Not sure how that does anything but cause attention which can offset their lack of quality or appearance of the clothes they offer. The bottom line is to make a buck from whomever and however.