I'm not a developer but rather an implementor and consultant, so sometimes I need help with theme modifications, trouble-shooting and applying custom CSS or even JS to my sites. I use their support around 6-times per month, sometimes it takes 30-60 minutes each time to solve an issue and this is included my membership - isn't this just beyond awesome? Their plugins are nice as well, although I don't use them all, because for better alternatives. Those are the ones I use regularly on all of my sites: Smush Pro, Defender Pro, Forminator Pro (ok that one's free anyway) and sometimes SmartCrawl. I don't use Hummingbird, because I operate LiteSpeed servers and the LiteSpeed-plugin is much better than HB. I also heard that RankMath is better than SmartCrawl and Monster Insights better than their GoogleAnalytics+, so I will need some time for testing. For what I use and receive for my membership already I would say this is the most valuable membership I have ever used so far :) Keep up the good work!