Susan M.

Though our household enjoyed Coke brands well BEFORE the rewards program began, coke certainly had much serious competition that would often win over the cupboard real estate space. The rewards program made Coke brands take front and center as goals for what used to be desirable items and choices helped to entertain all. Now all that is left of the program is a shadow, a ghost of what once was. Coke should be embarrassed at how they've totally bungled their now turned cheesy, makeshift rewards program. The new program is totally anemic at best as donating rewards to causes are offered by many, many other products. We NEVER appreciate having a REAL CHOICE taken away. We enjoyed using our points for some of "everything" (donations, items, etc.) but NOW we are NOT Buying, Drinking NOR even THINKING coke products! This is America and We LIKE V-A-R-I-E-T-Y. So... Good-bye Coke, it was nice while it lasted.