It's a HUGE BLUFF!
You are basically getting AliExpress goods at higher prices, and much higher shipping.
1. Bait and switch pricing
You find an item; you click on it, and the price changes, or worse you chose a size or color, and it changes again. Place it in the cart, and then the shipping price goes up. Also, the joke about "retail prices", when they are 100 - 1,000 times more the price you paid.
2. Outrageous shipping chargers. What would have been free on AliExpress, or very cheap, is way more expensive, and takes the same abount of time, or longer.
3. Unreliable shipping times. The shipping times quoted are fictitious, and when something is late, they just extend the delivery window (if you complain).
4. HORRIBLE Customer Service. It's almost impossible to get around the BOT. And if you ask more than one question, you then don't have an option anymore to contact a real person. Not that a real person will really help you.
At least with AliExpress you are in contact with the actual seller.
5. Bogus goods. From what I can tell much of the stock being sold is counterfeit.