I wasn't sure about that website at first because the design is really basic. But in the end it was quite positive. I don't like spending too much time online so I didn't want to spend hours comparing online insurances. I found the website through Google, got a quote in less than 5 minutes then booked.
I didn't have any problems when I was on holiday (earlier this month) so I can't say if they provide a good service or not. But it's so easy to bok, I'll book again with them.