Booking.com use algorithms to change prices according to your perceived race. I book rooms for my company staff and am also a frequent traveller. Booking.com sarcastically call me a genious. My Japanese friend sitting across the table from me using trip advisor asked me what I thought of the Mercure Hotel for Wednesday 19th July 2017. His price on Trip Advisor was JPY7,700 so I checked Booking. Com from my computer and the same room was JPY16,200. I asked my friend to try booking.com and he bookedfor JPY8,750 an almost 100% premium.
This shows the sneakiness of Booking.com. They racially profile people and as I book through an American server they charge me a 100% premium.
I have booked 129 nights so far this year, so I estimate that booking.com has swindled some $7,000 from me.
Booking.com does not pay tax in the countries it operates in nor does it provide any service to the Hotels as it is so large everyhotel must be on it's site. It is the role of Governments to stop monopolistic companies from fleecing consumers so Booking.com should be forceably disbanded and it's senior management sent to gaol to enjoy the first shower treatment that white collar criminals so justly deserve.