I purchased a bluemax sunrise alarm clock for $120, it felt cheap and the sunrise function did not work on arrival. I went looking for a different brand, found the same, identical in every way, sunrise alarm clock selling for $20.
I purchased a different sunrise clock from a different manufacturer for around the same price, $120, and the difference is astonishing, the new clock outperformed the bluemax in every way possible and actually has a quality feel to it.
Please don't fall for this scam like I did. The mark up they put on these cheap, low quality goods is disgusting.