Okay, I may be a little biased, because I sell coloring books on Amazon. However, I shop at Amazon all the time. Recently, I bought a nice set of colored pencils called Inktense (by Derwent). I have wanted those watercolor pencils for a long time, but I had only ever seen them at the craft store and the price was outrageous. ($80) Then I saw the same set on Amazon for less than half the price! I was so happy! I check the prices on Amazon now more often to see if I could get things cheaper.