This is a fabulous consumer guide on cosmetics, fragrances, or any other health and beauty products. The consumer is anyone. The site is easy to navigate around. It works like a collected database of votes and each product listed provides opinions. For example, I could write about the latest mascara from formulation and performance down to how the packaging was. It's extremely helpful when wanting to try a new release or if looking for a better product among 100s of 1000s out there. There is some products that don't get listed. Most are available to review and read reviews. I think highly of this site. It can help save money or choose better beauty products. Not because a commercial, celebrity or an ad persuaded someone to purchase a bad product but an average percentage from different walks of life had written a review about their bad or good experience with the advertised product to help someone choose.