Id say HotorNot is the reliable Ford of the dating world. Its better than the over hyped and common SUVs (tinder) but not as good as a BMW or Mercedes (WeJustFit.com, etc). I use it because I have done for years and will keep using it, because I know what to expect and as long as I dont expect too much, it can still pleasantly surprise me sometimes. Good customer service (US based I think) and easy to use on my phone (my computer broke months ago). In short, it gets me where I want to go, eventually. At the end of the day, what more can I ask for at that price?