I went online to a particular hotel website and, unknowingly, was re-routed to getaroom for booking purposes. I booked a room and then received an emailed itinerary for a completely different hotel name. I called and was informed the hotel had been bought buy another chain which is not a huge deal but one that I feel should have been disclosed prior to booking. The representative from bookaroom.com also informed me that my entire cost is non-refundable. I then went to the correct hotel's website and checked prices. I believe I could have paid less by using the hotels website due to the service fees charged and would have the option of cancelling should my travel plans be unexpectedly postponed. I am very dissatisfied. I was mislead to believe that I was booking directly through the hotel and this seems to be an unfair and unethical business tactic.