I am employed by a major national brand manufacturer and I oversee the Houzz account. Knowing the inner workings of Houzz and their mismanagement (or lack) of a pricing strategy, we commonly see Houzz price products in such a manner that often provides them 200-300% mark-up on products. This makes them extremely uncompetitive and come across as an extremely greedy marketplace. Houzz also experiences EXTREME turnover in regards to it's vendor account representatives, in one year we have had 3 different reps and each on is only interested in funneling our products into a "Trades" program. In this program, they demand better pricing than what they're already receiving for 'Direct to Customer' orders. Remember I mentioned that they have a "lack of" a pricing strategy? When Houzz comes to manufacturer, the only guidance they provide for acceptable pricing is "we just ask that you provide us with your best price possible", which is a joke, and then to place the products into the "Trades" program they demand an additional 5-10% off of their price of the "best price possible". Their pricing tactics hurt brands and it becomes completely unfeasible and unrealistic when you're aiming at "hypothetical" figures only to have them boost the price to the consumer MILES above the MSRP that other sales channels are able to sell and ship the product for.
I have one word about the Houzz culture and mentality: "UNETHICAL".
Houzz is unethical to their customers, and suppliers. Unless the company changes extremely fast we will never offer another product to the company due to their mismanaged ethics.Speaking in dollars and sense: Houzz has failed to show suppliers that they're serious about being a valuable retail partner as shown how they've chosen to price products to the consumer. At this point we can not justify the $ to on-board any further products with the company due to the failed strategies that impact manufacturer's bottom line.