As a business owner I was notified by ripoffreport.com that they had received a complaint from one of my customers. After clicking on their link to what I thought would take me directly to the complaint, instead I received their order page.
I then when directly to their main webpage, ripoffreport.com, put in my company's name and received the following response:
Approximately 0 Reports Found
Showing 1-0
I don't believe this site serves a useful purpose for businesses, but it may do well for consumers.