Like one of the negative reviewers here mentioned, I actually went with Dell initially because it's a well known, established company. However, after 4 weeks with no laptop (high end, > $3,500USD), and multiple calls to India with no help, terrible customer service, I just cancelled my order.
I came to ZOTICPC's website and opened an online chat. They were very responsive, helpful, and knowledgeable. I built a system with better specs, added rush delivery and 3-day shipping and it was still $100 less than what I was going to pay with Dell. I placed my order on a Friday and it shipped out Monday evening, this was a custom build, not something ready to be shipped.
The laptop showed up a day early on Wednesday, looks and works great! That's less than 5 business days from clicking the Order button until it was in my hands on the other side of the country.
Like any business dealing with hardware that, let's face it, is not being manufactured here in the U.S. (by any company), there are going to be some bad apples. Perhaps I was lucky, who knows, what I do know is that every single step of the process was handled in a friendly and professional manner, and I would definitely recommend them to anyone.