We chose to go with a packaged solution to help with speed to market, and Advandate worked perfect for this. As long as you have some basic skills, it's all good. We spend most of our time making sure our site is unique and has fresh photo stock and content. That's really been the key, is to not use templates for everything. We needed to make the site 'Ours' to stand-out. We bumped our heads on some edits, but got it figured out. Support got back to us quick, resolved our issue and we're up and running.