Since I retired and money has become extraordinarily tight, Ledl has become my go to grocery store for both staples and in frequent exotic cheese purchase. Their produce Is regularly offered, in season, 30 to 50% less than any local competitor. They are the King, Queen and head minister of store-brand high quality products ranging from kettle potato chips through eggs butter and wonderful low-cost beverages. Every week I spend at least an hour comparison shopping the advertisements from six local grocery stores on Wednesday afternoon. My research pays off and it has clearly indicates that Lidl is a wonderful low-cost place to shop.