I have to say that my first purchase 5 years ago was real good and smooth. But maybe I was either lucky in my choice or just new to their game. You should definitely heed a lot of the negative informed talk you hear of the modus operandi of this business. They do save you money. However any business that is not brick and mortar should save you money over the many that are. So saving money is a given. First off, they are (in my opinion) a shill type of operation. They promote certain bikes that are geared toward highest profit and which are not necessarily a good deal. Be wary of seemingly outside or seemingly independent media promoting such bikes. I suspect that such promotions are part of their shill sales gimmicks; as is the overblown retail comparisons. Those retail comparisons to me are meaningless. Because their bikes are 'assembled parts' under their name and exclusively sold by them. So where does the retail price comparisons gimmick come from? My guess is that it comes from the tally of the sum of the parts, and not the whole bike itself. Thus, if all brick and mortar bike shops did that, then they too could use such inflated retail comparisons. One note on their Motobecane line which I believe is a big part of their shill game: BD paid for the name rights. And this overhead expense is passed on to the buyer. Do consider that in your overall purchase assessment. Is their a good buy to be had at BD? Yes, but you need to do your bike research to become knowledgeable. The great buy I was lucky enough to obtain 5 years ago was the Windsor Dover 3 (comfort bike). These Windsor bikes in any category are terrific bikes with solid and well balanced frame design. Do not hesitate to buy if comparing and trying to decide. Update: I just bought the 2016 Windsor Dover 3 (now with disc brakes) and absolutely love it! This bike puts my friend's 2016 Motobecane Jubilee Deluxe to shame. So enough said about this Motobecane line in this category.