I loved the mission and the back story of Three Avocados Coffee & I decided to buy from them. The whole experience on the website was terrific. The product itself arrived and had a cool label and a hand written note of thanks, which was outstanding. The flavor was what I expected and thoroughly enjoyed it. I even got a great t-shirt and have become a 'moving billboard' for the company. A good number of people have asked about it when I wear it, which is a great opportunity to tell the story. I would definitely recommend Three Avocados!