B&H makes it easy to shop for and compare products in photography, videography and consumer electronics. It's prices match most other websites but what sets it apart from the other websites is the product reviews. I've found that B&H reviews come from users who know what to expect from a product and judge the product based on it's intended use and price; not from what they hoped/thought it would be. It's the first and last place I go to when shopping for products they carry (and I check out other websites in between).