Okay so I will start by saying that I'm a newbie to subscription food services. My friends have tried Blue Apron and really liked it but for me I am a busy single mom and although I cook quite a bit I wanted something that was a no brainer in terms of convenience, but that didn't skimp on quality.
I am a foodie. I've been to ALOT of restaurants all over the country and internationally. I will start by saying that I saw some people on here compare this to Frozen meals at the store. Um, no hardly. Let's be real here. Frozen meals (about 99% of them) are totally processed. Look at the ingredients...almost all of them, even the healthier ones have Modified Corn Starch, preservatives and MSG not to mention other things you cannot pronounce. Freshly has non of that. The food is made very well with great ingredients and is not processed. That is a huge plus for those that are not wanting processed ingredients and food. Secondly, the portions are quite large. The Seafood Rissotto is actually enough for two people if you have an appetizer or salad. I had the meatloaf for dinner and it was amazing...really fantastic. I had a chicken dish for lunch that left me fully satisfied to the point where I didn't need a snack at all and was full until dinner.
Thirdly what I like is that I can easily see the calories in my meals. Mind you this is not low calorie but it's not crazy. Most of the entrees are between 460-530 calories for very good tasting, fresh and chef prepared dishes that are very hearty and satisfying. I can easily stay within my 1800-2000 calorie day and feel like I am not on a "diet". I would like to see more seafood options but so far I am very please with the service.
The website is very clear and easy to swap out my meals. You must understand that this is a weekly service and an interactive one. If you sign up you WILL be billed every week and food will be delivered every week as scheduled. Its very easy to skip a week if you go out of town and you can easily customize your meals from week to week.
I am going to give my mom some meals to try because this is a great service I think for elderly who don't want to cook and want a good hearty and healthy meals.