I gave one of my fave stores a 4, rather than a 5 star, due to the mere fact that even though I think this store is top-notch when it comes to the products they have, they are still too pricey. Nevertheless, this will always be my go-to makeup place. Sephora dominates, in my opinion, the cheaper makeup stores, like Walmart, or even with such places as Ulta. They have the best brands out there and I love that all of their makeup is of high-quality, hence the higher prices.