So I am in the market for a lounge and popped in to Scott Berkowitz - they have good quality furniture, and found what I was looking for, the regular show room price was $5300 but during their sale it was only $4300 a great saving on normal price you would think. Of course like any intelligent person I looked around for the exact same piece and found it at a store on the other side of Melbourne, I asked for a quote and was amazed to be quoted $3,600!
I asked the sales person to double check and he confirmed that it was $3,600, my comment to him was that I was surprised as I was expecting the lounge to be much more, but he replied it was a fair price which they regularly sold this piece for.
So if you are looking at Berkowitz for furniture (or indeed at any retailer) my advice is search around, I am sure most of the exact same items can be sourced from alternative shops for much less, its just some places have much higher overheads with all their advertising - which you pay for!