I had spent time with another recruitment agency and thought my CV was pretty good. But the free advice I got from CVnow indicated it wasn't giving the right impression. I decided to buy the "Executive Priority" package which also included LinkedIn material and cover letter.
A slight disappointment was that the "priority" part was not actually part of the package -- you had to pay extra to get the 2-day turnaround. However, the package offered one of the top CV coaches so I was happy enough.
I was allocated Kellen, who was great. Her revision completely changed my CV. It wasn't so much the content, which was still mine. It was the focus that changed, and the much more confident statements made. I initially had some issues with some of the words but with 3 rounds of revisions we reached a very good agreement. The LinkedIn additions were ok, basically what was already in the CV but extracted into LinkedIn sections for ease of pasting into place. The cover letter was useful for its dynamic use of language.
I would give CVnow 5 stars if the "priority" (2-day turnaround) part was actually included in the "Executive Priority" package. Other than that, the service was excellent and the personal engagement from Kellen really valuable.