Paul S.

My Coke Rewards is long on hype but leaves me with a bad taste. The codes are difficult to read even with my best flashlight and magnifier. Maybe this promotion is better suited to teenagers with 20/20 vision. Many of the prizes require so many points that you will most likely never be able to enter enough codes to get anything worthwhile. For example, a Bluetooth bracelet costs 1400 points or the equivalent of 466 two-liter bottles of your favorite soft drink. A Coca-Cola tee-shirt requires the equivalent of 183 two-liter bottles. To make matters worse, there is a maximum number of bottle caps that can be entered each week. But if you don't enter any bottle caps over an extended period of time, you will lose the points that you have been awarded up until that point, meaning that you will have to start all over again. Really, Coca-Cola Co? Is this how you reward customer loyalty? You can do better.