I've bought 5 bikes through these people and have had great luck. On the 5th bike, however, there were brake pad parts missing (just a nut and spacers). No big deal but a frustration since I wanted the bike put together for my niece. So I e-mailed Bikes Direct, told them of my sorrows (yeah, I'm a bit dramatic!) and prepared to be ignored. NOT SO! With uncanny speed, a fellow named Larry e-mailed me back and had the parts in the mail WITHIN MINUTES. Here's the thing: anyone can send you a bike for a good price. When that price is coupled with extraordinary customer service? Wow---NOW I KNOW WHY I LOVE BIKES DIRECT!