I've used Iceland home delivery since they started back in the late 90s. They were the first high street grocery store to deliver in my area. Unfortunately over the past 6 months their standards have dropped so much that I have stopped using them. The main issues are very poor quality of fresh produce, items on or past their use-by dates and defrosted frozen produce. After having to throw away 1/3 of my last delivery as unusable, I called a halt. I've talked to customer service, written to them, taken picture of melted warm liquid ice cream taken only minutes after the driver has left. But they are not interested. The last response came from a no-reply e-mail address... asking me to reply with more information! That told me that they have no interest in raising their standards back to where they used to be. I think (at least in my area, south London), they are palming off almost unsellable goods to minimise their stock write-offs. Very sad, but won't be using them anymore. Customer loyalty and quality service mean nothing to them.