OBICHI S.

Maxime Chevallon

April 23,2019 - 4 min read

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How Adcash is Winning the War on Ad Fraud

The war on fraud across today's heavily automated digital advertising market remains rife. Advertisers are faced with an ever-increasing number of vendors and intermediaries throughout the media buying and ad campaign process, making the chance of full transparency and visibility over exactly where the budget is being spent and ads are placed almost impossible.

This has clearly taken its toll on the industry as a whole, both ethically and financially, with fraudulent activity costing advertisers $19 billion last year alone.

One of the biggest drivers of the surge in industry malpractice is the growing number of networks and channels entering the programmatic ecosystem.

Fundamentally, fraudsters are just as agile and intelligent as the industry itself, and are able to flex their approach in order to capitalize on areas seeing the most investment from advertisers.

Best Native Ad Networks

Tatiana Alshevskaya

Key Account Manager

Last updated on April 3,2019 - 11 min read

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Best Native Ad Networks You Should Use in 2019

Table of Contents [Hide]

Introduction
The Native Ad Spend Trend
Best Native Ad Networks Right Now
1. MGID
2. Revcontent
3. Taboola
4. Outbrain
5. Adcash
Conclusion
Introduction
Native is the crown prince it's the new mantra that you might often hear when it comes to online advertising (hint: a crown prince is someone who's likely to become the next king). That's why we decided to gather all the best native ad networks in one place.

Just recently we've touched upon best traffic sources for affiliate marketing and listed Native Ads as one in our top 5 list. And for good reason.

Native Ads spend has been growing consistently in the US, gaining approximately 25% in advertising spending each year, for the last three years.

The Native Ad Spend Trend
Below, you can find the native display advertising in the United States from 2016 to 2019 (in billions U. S dollars).

Native ads spending

Source: Statista

The spending seems to be going up steadily year-over-year, and the reason, funny enough, is because no one likes ads. Even affiliate marketers have AdBlock just in case. Native is gonna keep growing and evolving because, ironically, it looks the least like an ad, compared to all other formats.

Related Content: Mobile Ad Formats and Sizes: The Essential Guide

Native ads help to avoid banner blindness (for now), they provide additional value to the visitor, and drive engagement. Most importantly, they bring revenue.

Google utilizes native approach when showing ads on SERPs (Search Engine Results Pages), as well as when it comes to displaying ad websites they both try to mimic the look and context of the placement they are showing in.

Facebook uses native approach by showing you the ads that correspond to your interests, yet are mostly served as a part of your timeline and (should) fit there naturally.

YouTube isn't there, yet its content is too hard to mimic for now, but they'll figure something out.

Let's dive in and explore them a little further!