It's convenient to order from instacart and has an easy to use UI. However, I was brought in by the shiny offer of $10 and free delivery. When I went to use the coupon it took off the $10 then when I went to check out told me that my delivery had expired! Then it prompted me to select delivery options which was -- guess what, $10. So, basically tricked me by giving me one and not the other. They're not all bad, but unless it's far/inconvenient, I'd recommend you do your own shopping.