It's so very sad when you see greedy promoters of pseudoscience and duped, placebo-admiring, ripped-off customers both feeling so hurt about hearing the cold truth. Soon enough, there'll be quacks claiming that they can beat death and some will believe in that, too. And when their customers die, the quacks will be blaming them for insufficintly following their crazy recommendations. What an irony, kind of like the Stockholm syndrome.