I found this website/service by accident but how amazing is this FREE service that notifies so many local pet-centric businesses by fax and by email about a missing pet. I felt an immediate sense of relief that the word was spread farther and wider than we could possibly do with posters. Speaking of posters, this website gives you a template and you can create a lost pet poster in SECONDS. Our missing cat turned out to be right here under our building but I will certainly bookmark this site and spread the word about how great it is!