Prices, prices, prices. Running at around 2.50 to maybe 3$ an album on average this factor alone makes the company a potential juggernaut in the future. Provided they improve their catalog and upload speeds. I personally love them. They have good customer service as well. I was having trouble downloading late at night and was emailed back very promptly. You buy a set of credits on the site and then you are usually good for a while because their prices are phenomenal. And while they might not have all the music in the world they still have quite a bit. I strongly recommend this site for music lovers.