I've purchased soft boxes, umbrellas, light modifiers, and other studio lighting equipment from here. The products are well-built and competitively priced compared with overpriced name brands. The staff are friendly and helpful, steering me away from products that may not be well-suited to the type of photography I do.
The best customer service I have had ANYWHERE EVER! And they sell great Canon knock offs such as hot shoe flashes, lenses and batteries at vastly cheaper prices. All work better than the Canon brands I had before.
Highly recommended.