Most stores only carry a limited number of brands. Which means, if you don't happen to like what they carry, you've wasted time, gas, and energy. What I love so much about dealbyethan.com is that I have hundreds of brands to chose from, and I don't ever have to leave my home. With 100% customer satisfaction, I can make as many purchases as I need to without worrying. I personally love the ease of purchase, the feeling of something coming in the mail, and the sheer variety of options that other stores simply do not offer. I'll be back for sure!