I ordered a watch from Watch33 and had great difficulty getting a response from them (no response to phone calls & emails) when my watch didn't arrive. Eventually watch did arrive but still no contact to apologise or explain the delay. I then wrote to the company and received a reply. Was very surprised to find that it was run by 2 very young men (22 & 24) with no support staff, and they had been in New York for a number of weeks & had neglected customer service.
One other point to be aware of - I assumed that stock was usually available in UK and if it had to be supplied from another country I would be advised. A few days after the watch arrived I received a Fedex invoice for import duty. Beware, the price quoted isn't necessarily the total price you will pay and you have no control over this.
Personally I would not buy from this company again. Good prices, good products, good web-site but very poor customer service and a lack of price transparency.