I have certain bras I love that I know work for me - occasionally I try to branch out and add some variety - being a small banded big cupped gal (32J or 32GG in UK sizes) it's difficult to find pretty, comfortable AND supportive with the shape I like - plus these bras are really pricey - I am a single mom of 3 with zero support from anywhere else so when I need a bra I have to buy tried & true and usually the one or two sometimes 3 I buy must last me a few years or longer before I can make it happen again - it'd just be nice if gals like me had the option to get the styles we love or depend on at the larger branded store prices every now and again - the last bras I purchased I don't love but had to keep because my last batch had finally come to the end literally by breaking - so I didn't have time to go through the ship it back try something else cycle - also one of them was very beautiful but the lace is so dainty I expect it to fall apart within the year.