The ratings are false - most are overwhelmingly positive. I've ordered from them for years, and the situation has gotten worse and worse as more second and third party sellers sell on their site. Among other things, they sell short-dated and outdated foods and medicines, some of which aren't tested or safe. (I got a bad rash that necessitated a doctor's visit and required several medications because of a 'natural' deodorant that contained an herb known to cause rashes.)
In the case of a makeup mirror with a blue light I was bombarded with e-mails for several months from the overseas manufacturer offering me money to remove my negative review. They went up to $50.00 for an item that cost less than $20.00. Since then I've noticed fewer and fewer less than 5 stars reviews. It is obvious in most cases there were lower than 5 stars, but those reviews were removed. Roughly a week ago I tried to give a less than 5-star review to a pair of stretch sneakers very difficult to get on I wanted to warn other seniors about, but my review was blocked multiple times. It never appeared.
Bottom line: Take everything with a grain of salt, and don't believe the pictures, descriptions, or review ratings. Plus their customer service is a nightmare. Customers are treated much better if they are Prime members, but that costs around $130.00 a year now. And though that status helps with missing shipments, it is no guarantee of 'truth in advertising."