Megan R.

I wouldn't loathe 4 minutes of commercials every 15 minutes (WTF) if the volume on said commercials wasn't twice as loud as the show or movie itself, not to mention once they start, you can't exit. So 9 ads later, I can finally exit back to the menu. Not to mention, the ad timing needs to flow with the show.
SONY: The more people that view your content the more you can charge for commercials, the more you charge for commercials the less commercials are needed to make money. So please for the love of God, take that step, spend money to make money Sony. Commercials need to be cut in half, to reflect cable tv commercial lengths, anything longer and they are going to lose viewers= less money for ad space. Just a strong suggestion.
Look at all these people who say flat out, it isn't worth it. Listen to your customers. 12+minutes of ads in a 27 minute show, is rediculous.