I saw deodorants rated on Facebook and Native was rated number one so I read all of the reviews on it. I would say that about 98% of them had 5 stars so I thought it must be pretty good and I ordered some. It said to use it every day and to give about 14 days for it to start working well. I couldn't make it 14 days because by the end of the each day my underarms stunk so bad that I couldn't stand myself, the bo was that bad. I have no idea how so many people gave it 5 stars maybe it worked for them but I can't stand to put up with body oder that bad for 14 days to see if it gets better.