Right from the ordering stage to the receiving stage, the steps taken to come to selection and sending out the order is done without tension and stress, feeling of loss along the way, etc. It incurs very little effort and time compared to Qoo10, Taobao, etc. No frustration or the seething feeling of lots of time spent just to ensure the right thing, delivery, etc. will be ok till the item arrives at your door step! And all that peace and calmness makes it worthwhile for a future revisit!