Etsy is a 15 YEAR OLD SITE. Of course they have exposure. Sure they get traffic. But guess what they will screw you. And their CEO IS A TWO FACED SNAKE Who sold out the hand made market and continues to do so.
They let you build up THEIR BUSINESS. (while you neglect your own standalone site) They lull you into false security and then they ERASE YOU. Go ahead, google "my etsy shop got shut down" I know, because they did it to me. I was making about 1,000 a month, and then they shut me down without warning for a non-delivery complaint that had already been REFUNDED. THEY are integrating PayPal so they can WATCH YOU.
ZIBBET is a host. Nothing more. Drive your own traffic, make your own success. Stop blaming the site because you don't do the legwork.
AND GUESS WHAT? ZIBBET HAS A FREE GUEST CHECKOUT. Your customers do not have to even sign up for an account there to buy from you. Do you know why Etsy still doesn't have a guest checkout after all these years? Because they only want YOUR CUSTOMERS. They don't care about you.