I purchased 2 Safavieh wool oriental rugs after shopping online and comparing prices for weeks. Photos are reliable, plus customers submit photos that show the colors with different lighting. Always free shipping on their rugs, they ship quickly, and the packaging was incredible. Amazon sells many of the same brands, and I always compare their pricing and customer reviews. Overstock usually has more rug sizes in stock than Amazon, and they carry most of the quality name brands at the lowest prices I've found.