Match is owned by IAC/InterActive Corp. They own nearly all of the brands you can think of, in their words, "45 brands, including Match, OkCupid, Tinder, Meetic, Twoo, PlentyOfFish, OurTime, BlackPeopleMeet, Parperfeito, e-harmony, Chemistry, Delightful, Howaboutwe, FriendScout24, and that's only 13 of the 45.
If you're trying to find someone online, you're probably going through one of their sites.
The worst thing about Match and all of the dating services I've tried is the autorenewal feature. It will take your money every, month/3 months/year you sign up. I usually google how to deactivate autorenewal, because it is hidden. The good news is you can turn off your subscription, the same day you sign up which stops autorenewal, but still allows you to use the service for the duration of what you've paid. Additionally, they will offer discounted rates for you to renew at the end of your contract, compared to autorenewal.
A lot of online dating services will have bots contact you about meeting. I did NOT experience this on Match, but did have that experience on other services, which were probably owned by IAC... Anyway, there are fraudulent accounts that will contact you on Match, but they were fairly easy for me to identify. The characteristics were as follows: 1. Young, in their twenties, I'm almost 50; 2. Gorgeous, way out of my league; 3. No preferences about the men they wanted to meet; 4. English was not their native language and it was apparent in their profile; and 5. The profiles almost always said, "I'm not a paying member, contact me at," and then they'd list an email address that was written out so Match wouldn't immediately detect it. They usually were gone within 24 hours and would like/wink/message me when online.
In my experience there are 3 types of members on Match: 1. Those using it as entertainment, window shoppers, they won't respond; 2. The tentative, may like/email/call, but won't go out; and 3. The adventurous, these are the buyers, they'll go out and they know what they want. If you know what you want, you'll have a better experience.
Profiles - can tell you a lot or nearly nothing. My philosophy was to fill out everything on the profile page I could, but get your pictures right first. Your profile shot should be a head shot. Learn how to use you family and friends to get a great picture or learn how to use your phones voice activation. Smile. Think of something hillarious, a good smile is essential. Have a full body shot. A recent full body shot. Do NOT take that picture in a bathroom or a gym. Have a picture of you doing something that you love and try to make it obvious you like doing it. Three pictures are minimum. Less than that, conveys you're lazy.
Nobody reads profiles, until they've vetted your pictures. Most are nearly exactly the same. In the Kansas City area, and probably the rest of the world, women want a funny guy. Guys like funny girls. If you tell somebody you're funny, you're doing what nearly everybody else does. If you make them laugh while they read your profile, you won't need to tell them you're funny and you've differentiated yourself. Smart people write more than dumb ones. Make 'em laugh and tell them about something you're passionate about.
When setting up for the first time, it can take a month before you go out on a date. That was my experience. Each time I renewed, I got outreach much faster. Always being visible will lower your results. Hide your profile when you've got someone interesting after your first date. I scheduled as many first dates around the same time as possible and let the cards fall where they may. Inevitably you'll have to cancel some dates, if you find someone interesting. If that interesting person doesn't pan out, you can go back to the ones you've cancelled. Usually, a rescheduled first date is a permanent cancel, but a cancelled first date due to meeting someone, can work out well. Ya need to understand the difference.
I've been on and off Match since about April 2013. I began as a separated man. Separated has a stigma, so does never married above 35 years old. It's good to know your level of attractiveness. The Discovery channel did a documentary on the Science of Sex Appeal and it addresses a lot of issues people misunderstand.
On Match my outreach was horrible, my profile brought a lot of interested women, many of which I was attracted to, but meeting always provided better insight. I usually posted 15 to 20 pics and had captions on all of them. I tried to make women laugh and stand out from the rest.
Sometimes "reverse match" worked better than mutual match or discover. Match will often delete your preferences, so be careful when searching. I dated women 15 years younger than me up to nine years older.
In summary, be patient, be polite, be nice and be honest. If you're not getting any response, it's you or at least your presentation on Match. If you want to see your competition, open your public profile. On the left side, there's a link that says "see more like _______" click it and you'll see other members you're competing with and be able to read 4-5 lines of their profile. If they're more interesting than you, ya need to do something about that.