Many years ago I was purchasing leads from Homes.com. It was a disaster. I purchased leads from 5 popular local zip codes for a period of 12 months. I received my first lead the first day which gave me hopes this was going to be a good investment. Unfortunately it was 3 months later before I received my next lead. There is nothing worse than having to pay that monthly bill knowing you didn't even get a contact for it, let alone a closing. Imaging how you feel after paying for 3 or 4 months without ever receiving a lead. Over the course of these 12 months I called several times complaining of the lack of activity and return on my investment. I was always promised they would do more advertising in my territories to try and attract more leads, but it never happened. What did happen was an increase in bogus leads that were really solicitation phone calls from vendors trying to sell me everything from websites to social media marketing. When the year finally ended they offered me 3 months free to convince me to stay, unfortunately that 3 months only generated 1 more lead in my 5 zip codes.
Fast forward to today and I receive another call from a Homes.com salesman trying to sell me their lead generation service. I tell him about my previous experience and he goes on to talk about how it's a whole new Homes.com system. He talks about how they generate at least 4 times more traffic than they used to, how the current agent in the zip codes I had are now generating 10 to 14 leads per month. He even goes on to tell me how he has a 95% renewal rate with his agents. I will give Homes.com credit for one thing, they are significantly cheaper than Zillow or Realtor.com which is a good thing because they still don't deliver many leads.
Now I knew I wouldn't get the same 10 to 14 leads per month as I knew there would now be 2 agents splitting those leads, however it has now been 3 months and I have again only received 1 lead. I originally gave them a 2 star rating because last time they at least tried to make the situation right, this time however they won't even return my phone calls. Neither the salesman nor his supervisor have returned multiple calls to explain. Clearly I was lied to about the potential leads and clearly nothing has changed over the years except that this time around they don't even want to try and make things right.
If you're a Realtor and wish to supplement your business with Internet leads, stay away and stick with Realtor.com. They have quite a few bogus leads too, but at least the flow and quality of leads offers a return on your investment.
Thank you for your review, Mark. We're sorry to hear your experience has been less than satisfactory thus far. We'd love to help you maximize your products' potential, so we've scheduled a product support specialist reach out to you. In the meantime, should you need any further assistance, you may reach Account Management Supervisor Xanthus Stephanos at (850)350-7860 or xanthus.stephanos@homes.com. Please let us know if there's anything more we can do to help.