I don't know and UNDERSTAND the negative reviews. My tag arrived today in cute package within 5 days.: 3 but what matters is that my pup is happy with it and me too! And it cost under 8€ so quality is worth of money. :) <3 i believe is it very small and new company, so that's why they have paid for google to advertise their pages with different countries and languages. Please do not be mean, they are people like us, and they try make their best!