If mixed in your breakfast cereal it will also allow you to fly and have X-Ray vision. Unless you are from another planet where the laws of thermodynamics do not apply you will see this product as an obvious scam. The claim that the "nano-particles in Nansulate acts to inhibit the heat flow much like traditional insulation in your wall" is fanciful and downright silly (Wikipedia). There is no recognized research anywhere that validates the outlandish claims that Nansulate makes.